Process
Photography Process
Pre production & Discovery
We begin by discussing the project, your involvement and your goals for the images. We’ll discuss the sun’s path, the building’s orientation, and which materials or details need to be highlighted
The Shoot Day
Exterior: Captured during “Golden Hour” or “Blue Hour” for that iconic glow.
Interior: We use a mix of natural light and supplemental lighting to ensure the space feels airy and true to life.
Staging: We meticulously move furniture, hide cables, and adjust blinds to ensure every line is perfect.
Post-Production:
We perform color correction, perspective distortion repair (ensuring vertical lines are perfectly straight), and “compositing”, blending multiple exposures to show detail in both the bright windows and the dark shadows
FAQ
Investment & Process
What are your rates?
Every project is unique, and pricing typically scales based on the volume of images, the scope of usage, and project complexity. For those just getting started, base packages generally range from $750 to $1,000. To maximize your budget, we highly recommend Cost Sharing—an effective way for designers, builders, and architects to collaborate and split the investment.
How is pricing structured?
To keep things transparent, our quotes are typically broken down into two components:
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Creative Fee: This covers the time, expertise, and specialized equipment required for on-site production and project-specific preparation.
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Post-Production/Licensing Fee: Great architectural photography is finished in the studio. We spend a significant amount of time on color correction, retouching, and compositing to ensure every frame is perfect. It’s common for the editing phase to take as much time as the shoot itself.
Note: For most projects, we can provide a Flat Rate that combines these fees into a single price for a predetermined number of final images.
Cost Sharing & Collaboration
What is Cost Sharing?
Cost sharing is an industry-standard practice that allows multiple stakeholders to split the bill. Think about who else might benefit from these images: the property owner, interior designers, landscape architects, contractors, or product manufacturers.
By adding a licensing fee for each additional party and dividing the total across the group, every participant receives the full library at a fraction of the individual cost.
Licensing & Usage
Who owns the images after the shoot?
Image ownership works similarly to software. When you "buy" a program like Photoshop, you are actually purchasing a license to use it. The creator retains the copyright, while you receive the legal right to use the images for your business. This ensures the work isn't redistributed or used by third parties who weren't part of the original agreement.
Can I share the images with other vendors?
Standard licensing is specific to your business. If a third-party vendor (like a flooring manufacturer or a sub-contractor) wants to use the images for their own marketing, they must obtain their own usage license to avoid copyright infringement. We are always happy to set them up with the proper permissions!
How can I license images from a previous project?
If you’ve seen a project in our portfolio that you’d like to use for your own marketing, simply email [email protected]. Once we identify the images you need, we’ll send over an invoice and a high-resolution download link.
Can I post the images on social media?
Of course! We love seeing the work out in the world. We just ask that you provide a photo credit in the caption: Photos by: @mike_barry_ca
